Sugar is the new tobacco. Poor old Dreadful Arnott and her ‘tobacco is not like any other product’ argument. Same principle for booze and burgers and now sugar.
Professor Capewell is part of a new US-UK campaign group – Action on Sugar – that says asking firms to make voluntary changes has failed.
Not ‘Action on Sugar and Health?’ Or would the acronym just be a shade too blatant even for you Righteous out there? Oh dear, Dreadful, they are even copying your vicious organisation’s name now. Still no slippery slope, eh?
Apparently caramel is now ‘hidden sugar’. Surely everyone knows how caramel is made? I mean, it’s really not a complex recipe, is it? As a place to hide sugar, it’s, well, it’s the second worst place, after a glass jar with ‘sugar’ written on it. Which is where I hide mine.
Sugar is, along with grapes and other fruits and most vegetables, nothing more than raw booze. It needs to be fermented to be properly palatable. Stop wasting it on cornflakes! In fact, stop wasting corn on cornflakes. Ferment those suckers.
Hmm…. Frosties have the corn and sugar already combined. Water and yeast…
So we can expect a new ‘sugar duty’ in the near future and once they get one food, salt will be next and then pork scratchings and crisps and then all the rest. Soon it will be uneconomical to add sugar to your homebrew. No big deal, you don’t need it in beer anyway and you can just use high-sugar fruits for wine. Press more raspberries to get more lovely sugary juice and start from there.
I have a feeling honey might well be exempt because the luvvies all use it and pretend it’s not sugar. So an explosion of mead could be on the cards. No problem, you can make a mead that isn’t teeth-rattlingly sweet.
Getr ready for brewing without refined sugar. Or stock up, but keep it thoroughly dry. Unlike salt stocks, it really does matter if sugar gets damp.
I could live without refined sugar. I don’t want to, but I could. Chocolate with no sugar would be just nasty but some people already like it that way, and chocolate is doomed anyway. All the plants are the same, genetically, so one disease and chocolate is gone. Much the same is true of wheat, only a very few variants now exist.
Sugar has alternatives. Honey is the obvious one but there are others (not aspartame, that stuff turns my arse into a power-washer that does exactly the opposite of what power-washers are meant to do). There are other natural ones. Soft fruits, sugar beet, all kinds of real sources without troubling sugar cane.
Sucrose isn’t the best thing to eat anyway. You’re set up to eat mostly glucose and fructose (fruit sugar) in season. Sucrose is glucose and fructose in equal measure. We use it because sugar cane is a quick, cheap and easy thing to get sugar from and because we like it. Still, taxing it is the idiot’s response. Which is the only response we now expect from government and the health lobby. It’s the only response we ever get.
I like sugar. I also like tobacco and booze. The latter are heavily taxed but there are ways around it for both. Perfectly legal ways.
There will be a way around sugar duty too. Start preparing now. It’s coming.