In Norway, the food industry has signed an agreement to control their customers’ food intake. They will be reducing the Norwegian people’s intake of sugar, salt, fat… in a country that’s pretty cold most of the time and where a layer of body fat is a good insulator. Where a well-supplied metabolism is important to maintain body heat.
Basically, Norway, they plan to kill you all. In the name of Public Health. Doesn’t that give you all a warm glow inside? It had better, you’re going to need it.
The food manufacturers insist they will encourage people to eat more fruit and vegetables… yeah, good luck with the Norwegian fruit harvest, people. It’s a short growing season over there.
These manufacturers seem happy to tell everyone that their product is deadly and they’d be better off without it. Will that help sales? It worked for the tobacco and booze industries so maybe…
Meanwhile the UK food industry is embracing a ban on ‘junk’ food advertising. Of course they are. It won’t affect the big companies anywhere near as much as it will stifle the chances of any upstart small companies trying to get in on the action. Again they are following the lead of every other big business that’s been forced to stop advertising. The main effect is to make sure that nobody ever gets to hear from any small competitors. Competition is nipped in the bud.
They still don’t get it though. They are up against the tobacco control template. Predictably…
So now we have the food industry insisting they will reduce our sugar and salt intake. How will they know? How will they know I won’t add more salt to the bland and tasteless microwave mush they’ll now sell us? How will they know if I compensate for the lack of sugar by adding more to my tea? Indeed, why do they even care? It’s none of their business.
They can sign all the agreements they like. I didn’t sign anything so I’m not bound by their insane control freakery. Make the quick food even more tasteless and I’ll just stop buying it. I’ll get it from the small companies who manage to get into shops without all the control crap and who will get known not through advertising, but through selling food that actually tastes of something.
Some of these small companies are very very local… at the moment. Oh the big companies will squash them eventually. They’ll ‘support’ legislation that will force the small players to make the same bland shite the big ones make. The big businesses love all this control nonsense. They are the only ones not hurt by it – their small potential competitors are wiped out and the big boys can sell crap and there is sod all anyone can do about it.
Complain? They just point to the legislation and say ‘It’s not us, mate, it’s Public Health you want to string up by the balls. They did this’.
Public Health haven’t thought of that.
Big business has.