Did you sign the agreement?

In Norway, the food industry has signed an agreement to control their customers’ food intake. They will be reducing the Norwegian people’s intake of sugar, salt, fat… in a country that’s pretty cold most of the time and where a layer of body fat is a good insulator. Where a well-supplied metabolism is important to maintain body heat.

Basically, Norway, they plan to kill you all. In the name of Public Health. Doesn’t that give you all a warm glow inside? It had better, you’re going to need it.

The food manufacturers insist they will encourage people to eat more fruit and vegetables… yeah, good luck with the Norwegian fruit harvest, people. It’s a short growing season over there.

These manufacturers seem happy to tell everyone that their product is deadly and they’d be better off without it. Will that help sales? It worked for the tobacco and booze industries so maybe…

Meanwhile the UK food industry is embracing a ban on ‘junk’ food advertising. Of course they are. It won’t affect the big companies anywhere near as much as it will stifle the chances of any upstart small companies trying to get in on the action. Again they are following the lead of every other big business that’s been forced to stop advertising. The main effect is to make sure that nobody ever gets to hear from any small competitors. Competition is nipped in the bud.

They still don’t get it though. They are up against the tobacco control template. Predictably…

foodtextIs anyone surprised? When will business learn that nothing they do, no agreement they sign, none of the bowing and scraping and caving in to demands will ever be enough?

So now we have the food industry insisting they will reduce our sugar and salt intake. How will they know? How will they know I won’t add more salt to the bland and tasteless microwave mush they’ll now sell us? How will they know if I compensate for the lack of sugar by adding more to my tea? Indeed, why do they even care? It’s none of their business.

They can sign all the agreements they like. I didn’t sign anything so I’m not bound by their insane control freakery. Make the quick food even more tasteless and I’ll just stop buying it. I’ll get it from the small companies who manage to get into shops without all the control crap and who will get known not through advertising, but through selling food that actually tastes of something.

Some of these small companies are very very local… at the moment. Oh the big companies will squash them eventually. They’ll ‘support’ legislation that will force the small players to make the same bland shite the big ones make. The big businesses love all this control nonsense. They are the only ones not hurt by it – their small potential competitors are wiped out and the big boys can sell crap and there is sod all anyone can do about it.

Complain? They just point to the legislation and say ‘It’s not us, mate, it’s Public Health you want to string up by the balls. They did this’.

Public Health haven’t thought of that.

Big business has.

 

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11 thoughts on “Did you sign the agreement?

  1. I have been living in Norway for eighteen years. This initiative is doomed to failure. Not only is the climate unsuitable for growing vast amounts of fruit and veg it is not conducive to either a low salt or a low fat diet. North Norwegian culinary traditions don’t have a lot to reccommend them in the first place. I just cannot see them going without their salt fish or salted meats, smoked salmon, gravedlaks, smoked and salted lamb or pig hocks and heads (food preservation is kind of important when you can have up to seven months of winter in a year). The average north Norwegians idea of vegetables encompasses potatoes, carrots, turnips and a fake parsnip known locally as sellerirot. According to the vegetable evangelists none of these actually qulifies as a vegetable. As for sugar consumption, get out of here. Half of the supermarket is taken up with sweets and chocolates, although they are not big on sweet biscuits and the local idea of a celebration is a table groaning under the weight of cake.

    Liked by 3 people

  2. My wife is 3/4 Norwegian,her favourite food is lefse spread with butter, sprinkled with sugar and rolled up.I pity the fool that tries to stop her.When we go over to Norway to fetch our lefse and lompa we also stock up on Norwegian “EXTRASALTAT” butter.Imagine the wailing of the health Nazis if that was offered for sale in the U.K.

    Liked by 2 people

  3. “…how will they know we won’t add…” Like me, for instance. I bought a pack of those little catering envelopes of salt which I carry in the van for when I eat crisps!

    Liked by 2 people

  4. The “next strategically-focused step, going forward” is the rationing of sugar, salt and butter. Living memory of similar measures actually in force has not long passed out of consciousness. I’m old enough to have been born to have in my name a British State ID card, and also a small batch of (partly unused and uncancelled) “ration coupons”…

    Liked by 1 person

  5. Err, isn’t it carbohydrate which is laid down as fat, whereas consumed fat is mostly burnt by the body as energy? But don’t tell the control freaks, or they’ll ban something else.

    Liked by 1 person

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