Well, the woeful tales of the Sugaria-compliant soft drinks industry is well known by now. Ribena, Lucozade, Irn Bru… they all had sugar free versions on sale anyway so there was no need to meddle with the originals.
They caved in to the Sugaria Police and are pretending customer complaints and lost sales aren’t happening.
It was heartening to see in Lidl today that their own brand energy drink had almost sold out but the sugar free version still had a full shelf. Anyone buying a sugar free or zero-calorie energy drink needs a forceful lesson in the basic concept of energy as applied to foodstuffs and biology.
So do the idiots making it.
Give in to single issue pompous arses, apply rules your customers don’t want and you will wreck your business. Didn’t the pub trade give enough of a clue there?
Coca-Cola and Pepsi told the Sugaria Police to fuck off. There are two untampered drinks on the market at least. They also make sugar free versions for those who want them.
Of course, it is possible to wreck your business without outside interference by applying political correctness all on your own. You still get to blame the customers you excluded for your lack of business success, naturally…
Oh there are others. Many others.
Now Big Publishing, in the shape of Penguin Random House, is getting in on the act. This article caused such uproar among So-called Justice Wankers that the Spectator took it out of the paywall to let the world see it in context.
Basically, this major publisher is dumbing down its staff and actively looking for authors who fit Diversity Criteria over authors who can actually write. It won’t matter because reading ability is no longer a criterion for staff selection.
However, as with those Ribena and Lucozade customers, the evil white men who aren’t allowed in feminist bookshops and those smokers who once regarded a pub as their second home, Penguin Random House will find their paying customers actually want to read good books. They don’t want to buy a book just because the author is a transexual Bedouin single mother with one leg and a speech impediment.
If she can write a good book, no problem. The point is, book buyers are by and large not the coffee-table virtue-signallers if Islington and will not buy a book just because of the author. They buy a book because of the words inside it and don’t care that much who wrote them.
This is not to say that only straight white perfectly fit folk can write. Stephen Hawking has written some very interesting books while being as disabled as it’s possible to get without being dead. Anyone can write. Religion, ethnicity, skin colour, waist size, number of functioning limbs, height, shoe size, colour and quantity of eyes, nobody who reads books gives a damn. Is it a good story, well told? That is all a reader is looking for. They do not care who wrote it beyond (hopefully) looking for more books by the same author.
So, look out for some Diversity Suicide from Penguin Random House soon. Identity Publishing is a thing now. Doesn’t matter if the book is any good as long as you tick a box they haven’t ticked yet. If you’re a straight black guy with a family, get in quick.They’ll fill that quota quickly. If you’re a one-armed Eskimo lesbian with Tourettes and a criminal record, take your fucking time. That one is pretty niche. The big publishers will fight over your 20,000 word treatise about types of snow as they relate to igloo architecture. You’ll be able to buy your own iceberg within a week.
If you are white, well, you’re bottom of the list. Since Penguin Random House operate in predominately white countries they will fill the white, especially straight white, quota in minutes. Once it’s filled, even Stephen King won’t get in.
Some will consider this a disaster but I don’t think it matters at all. If Penguin Random House start selling crap books, nobody will buy them. There are many small publishers trying to get a start at the big time. If the big boys want to commit their self-righteous suicides, let them. Why cry when businesses deserve to die? Replacements are waiting in the wings. That’s how it has always worked and always will. Nothing is forever. Ask the Roman Empire, KwikSave or Woolworth’s.
There will be no author or staff quotas of any kind at Leg Iron Books, ever. It is all about the writing here. If you have been typing for ten years using only one functional finger and it’s a good book, we’ll edit it and fix it and publish it. I do not care about any of that identity-politics bollocks. I do not care if you are white or black or green. I do not care if you are male or female or if you identify as one of the new Fahrenheit scale of genders. I don’t even care if you think you are a badger. If your book is good I’ll publish it.
Leg Iron Books will never be a big publishing house because it was never meant to be. It was set up as, and will remain as, a place for good authors who can’t get the attention of the big boys to get a foot in the door. I don’t want to be rich enough to pay high rate tax. I won’t work for half pay and I don’t need that much money. I need enough to feed me, CStM and my train habit. She has income for her own habits 😉
If any SJWs have managed to get this far without passing out, this should finish them.
The staff of Leg Iron Books is entirely white and straight. It is, at least, 50% female so we can tick that one.
Penguin Random House has about 2000 employees. Leg Iron Books has two. Me and Roo B. Doo. I earn pennies, Roo works for extra copies of the anthologies and rare bonuses. For the moment. The determined self-destruction of the big names is good news for this tiny startup publisher, and for all the others too.
There are no plans to extend the staffing although I have been in touch with a very good artist who might do some freelance cover art if I can afford his work. No prices discussed yet but oh boy, he’s good. He’s also largely unknown so getting a credit on a book will help him as much as it helps both Leg Iron Books and the authors.
And he’ll get paid too.
Let the virtue signalling suicides roll. We little businesses, so far pressed down by the big boys, are loving it.
We’d never have had a chance if the big ones were intelligent.