I have been looking into marketing. I’m probably not going to get drunk or high enough to be a proper marketer but I’m doing what I can.
I have used Vistaprint in the past for business cards when self-employed, so I’ve just ordered some new ones. Magnetic ones so you can stick them to fridges. Also a few mugs to give away to start conversations. These just have the Leg Iron Books logo and the website address.
There are many options. Keyrings, drinking vessels of all descriptions, T shirts… all too expensive to give too many away and most have a minimum order of 50 units.
That’s okay for the general website. However, I had hoped to send every author some promotional materials for their own books and that could turn out expensive.
So I need ideas for low-volume (ideally also low cost) promotional materials. I have looked into places like Cafepress and Zazzle where I could potentially load up a design and just buy a few promotional items to pass to authors. They aren’t cheap but I wouldn’t have to buy 50.
Bookmarks… I can make those. Print on good photo paper and laminate it. Or don’t even laminate, just accept it has a limited life and keep pumping out the cheap ones. Those could easily be personalised to each author. Yet bookmarks only work if you have a related book, so those are best given away with copies of the book. Better, with an Underdog Anthology that author is in, to promote their own books.
There are many options but which is best? What would you use? Keyrings? T shirts? Baseball style caps? Perhaps more importantly, what would you buy? If you are willing to pay something then it has to be something you actually want to use or wear. There is no point in making something to give away if it all ends up in recycling or the ‘forever drawer’.
Pens and bottle openers are good but you just get a line of text. Fine for advertising the main site but sod all use for individual books. For that I need space for a cover image and at least a one-line description.
So, how about a clue for the clueless? What promotional material would you not only use, but would show off? A hat, a T-shirt, a mug, an engraved glass? What is there that you would buy with a Leg Iron Books logo on it? Anything?
Understand, I really don’t expect you to buy it. I’m interested in what kind of thing you would think a thing worth having, and would use it in public, with Leg Iron Books on it.
I have a very limited marketing budget and I really don’t want to spend it all in the wrong place.